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On-Offline Art Direction

Creation of image of electoral campaign and offline applications, media brandays, diptych, advertising inserts, banners, RRSS

Electoral Campaign November 2019

The PSOE (Spanish Socialist Workers Party) is a Spanish political party that is in the center left of the political spectrum, since June 18, 2017, it is led by the Secretary General Pedro Sánchez, proclaimed during the celebration of the XXXIX Congress of the Party.

I was selected to lead the internal team and coordinate the image and art direction together with the Work & Friends agency under the supervision of creative directors Myriam Maneiro and Manu Cavanilles.

Taking as an international reference the electoral campaign that brought Obama to the White House,
the creative direction chose to create and maintain a positive tone of voice that would reaffirm the candidacy for the government.  

For the second time in a row, the image of the campaign was portrayed by the photographer by Carlos Spottorno.

The PSOE won the elections.

El PSOE (Partido Socialista Obrero Español) es un partido político español que se encuentra en el centro izquierdo del espectro político, desde el 18 de junio de 2017, es dirigida por el Secretario General Pedro Sánchez, proclamado durante la celebración del XXXIX Congreso del Partido.

Fui seleccionado para dirigir el equipo interno y coordinar la imagen y la dirección de arte junto con la agencia Work & Friends bajo la supervisión de los directores creativos Myriam Maneiro y Manu Cavanilles. Por segunda vez consecutiva, la imagen de la campaña fue retratada por el fotógrafo por Carlos Spottorno.

Tomando como referencia internacional la campaña electoral que llevó a Obama a la Casa Blanca,la dirección creativa optó por crear y mantener un tono de voz positivo que reafirmara la candidatura a la gobernación.

“AHORA SI”  fue retratada por el fotógrafo de Carlos Spottorno.

El PSOE ganó las elecciones.


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