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Línea Directa  

Design presentation for insurance company

Watson Agency 🤜 People so Cool 🤛

Create and proposal for the anuary in an online audiovisual platform. Translate the concept provided by the agency to a visual proposal for a client contest.

Every year, Línea Directa reflects the importance of employees within the company.
The goal ︎ Reflect pride of belonging to make visible your prominence and professional success.

"A year out of series." A corporate audiovisual production by Línea Directa under the format of a television series.

Cada año, Línea Directa refleja la importancia de los empleados dentro de la empresa.
El objetivo ︎ Reflejar el orgullo de pertenencia visivilizar su prominenciay éxito profesional.

“Un año fuera de serie”. Una producción audiovisual corporativa de Línea Directa bajo el formato de serie de televisión.

Connected with the contemporary idea of TV SERIE and hosted under current digital audiovisual content platforms, “A Year Out of Series”, presents as a yearbook, the successes of the company during the year of 2019. This concept has a potential route to other communication actions during the year.

Conectado con la idea contemporánea de TV SERIE y alojado bajo las actuales plataformas digitales de contenido audiovisual, “Un año fuera de serie”, presenta como un anuario, los éxitos de la compañía durante el año de 2019. Este concepto tiene una ruta potencial para otras acciones de comunicación durante el año.

The Teaser
Together with the internal communication team, we will work together to create a teaser campaign that we will launch by mail before the yearbook to generate expectations for employees.

In this way, Línea Directa presents a Platform (Container) and a series (content) to present the vision, mission and brand values, through an easily recognizable format that facilitates access to all employees from any device.

La Teaser
Junto con el equipo de comunicación interna, trabajaremos juntos para crear una campaña teaser que lanzaremos por correo antes del anuario para generar expectativas para los empleados.

Línea Directa presenta así una Plataforma (Contenedor) y una serie (contenido) de presentación de la visión, misión y valores de marca, a través de un formato fácilmente reconocible que facilita el acceso a todos los empleados desdecualquier dispositivo.


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