🎅🏼 😷 💭
The pandemic context and the continuity of the concept of sustainability as axes of the campaign's congratulations were adapted to the viral capacity of mobile devices as a media.
A campaign was proposed that encompasses the most important days of these festivals: Finally a single piece was communicated.
It was necessary to congratulate under the idea of digital and sustainability.
THE CONCEPT WAS TO KEEP SOCIAL DISTANCE.
Copy key in spanish “Seguro” has two accepts:
- This Christmas we will arrive for sure
- This Christmas we will arrive safely
Iberdrola
Concept + Art + Copy
Christmas greeting from IberdrolaThe pandemic context and the continuity of the concept of sustainability as axes of the campaign's congratulations were adapted to the viral capacity of mobile devices as a media.
A campaign was proposed that encompasses the most important days of these festivals: Finally a single piece was communicated.
It was necessary to congratulate under the idea of digital and sustainability.
THE CONCEPT WAS TO KEEP SOCIAL DISTANCE.
Copy key in spanish “Seguro” has two accepts:
- This Christmas we will arrive for sure
- This Christmas we will arrive safely
Comunicación Christmas online para felicitar las fiestas navideñas 2020.
El contexto pandémico y la continuidad del concepto de sostenibilidad
como ejes de la felicitación de la campaña se adaptaron a la capacidad
viral de los dispositivos móviles como medio.
Se planteó una campaña que englobara los días más importantes de estas fiestas: Finalmente se comunicó una única pieza.
Era necesario felicitar bajo la idea de lo digital y la sostenibilidad.
CONCEPTO: RECORDAR MANTENER LA DISTANCIA SOCIAL.
El claim: “seguro” (con dos acepciones):
- Esta Navidad seguro que llegamos
- Esta navidad llegaremos seguros
